Trademarks are critical to businesses. They represent the name, logos, slogans and other identifying language and materials of a business. Think of the Nike Swoosh, “just do it”, the NBA logo (or any major professional sport logo or college team logo), or Coca Cola’s scripted name. They are iconic, they are valuable, and they are trademarks that I’d encourage you NOT to use in commerce without the owners’ express prior written consent. Like patents, which are discussed in the next video, they are a right of exclusion that prevents others from using your brand in commerce. Learn more with this video.
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